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Chapter 6: Social Entrepreneurship
Of Pattern Changers and Changemakers
Chris Cusano
Change Leader, ASEAN, Ashoka: Innovators for the Public
Over the last 30 years, social entrepreneurship has evolved from an arcane concept recognized by a few thought leaders to a widespread phenomenon embraced by people worldwide.
What distinguishes social entrepreneurs from other social leaders is their pursuit of pattern change. They seek to change the rules, systems, relationships, economics, incentives, and behaviors in order to uplift the lives of their specific clientele in society.
Inspired and instructed by these social entrepreneurs, people from all walks of life are becoming changemakers themselves. Such a vibrant citizen sector will ensure that society distills its highest empathetic ethics into the real hard stuff of social change.