The media has long been known as a gatekeeper of information with a disproportionate influence over its audience. It therefore needs to be responsible in its role of news communicator, advocate, watcher, and participant.

The major trend in the changes taking place within the media industry is the emergence of alternative media (online news, blogs, and social media) that are competing with traditional media forms (print, radio, and television). Alternative media can be a challenge and a boon to nonprofit organizations as a result of the increase in delivery channels, brevity of content, user-created content, and new leveraged opportunities.

Neither the mainstream nor alternative media has done justice to the phenomenon of social entrepreneurship, social enterprises, and social innovation. The time is ripe for the media cultivation of a turnaround society, starting with the creation of an online integrated platform that can energize the community of these transformative movements.