Doing Good Well
What does (and does not) make sense in the nonprofit world

Chapter 9: The Charity Quotient

How Charitable are You, Truly?

Does the size of a donation determine the level of generosity of a giver? Posed with this dilemna, I sought to construct a charity quotient framework.

In this framework, there are two dimensions of charitableness. One measures the external manifestation of the giving of money, time and self – relative to the giver’s capacity. The internal dimension measures the motivation for giving – whether it is for altruistic or selfish reasons.

Juxtaposing the two dimensions identifies four different kinds of givers: the Little Giver, the Value Giver, the Latent Giver and the Virtuous Giver. Unfortunately, most of the world seems to fit into the “Little Giver” category.