Moving the social sector from “Just Doing Good” to “Doing Good Well” if not “Doing Good Great”

Doing Good Great

Thirteen Asian Heroes and Their Causes

Meet 13 extraordinary individuals who are making a difference—a big difference—to some of Asia’s most pressing social issues.

These are home-grown heroes, committed change-makers who work from the ground up. They understand how ordinary lives can be so disproportionately affected by the lay of the land, the culture, the social challenges wrought by poverty, corruption, and sometimes just poor government. They have worked hard to deal with these challenges and social ills, demonstrated courage and tenacity, and have led the good fight with innovative and impactful solutions.

Be inspired by their life journeys: how they got started, why they continue to do what they do despite the odds, and the impact they have every day on the everyman.

Doing Good Great tells more than the back-stories of these heroes. It also provides a close examination of the different social causes championed by these heroes: child prostitution, corruption, slums, landmines, toilets, urban poor, human rights, media freedom, and so much more.

The three authors of this book are, themselves, active in the social space. Quietly and unobtrusively, they enter the worlds of these heroes for a timely examination of the nature and scale of each social cause on a local and global stage.

Doing Good Well

What does (and does not) make sense in the nonprofit world

Doing Good Well is a thinking man's guide to the nonprofit world. 

It is replete with nonprofit paradigms. It provides a different twist to what one might regard as straightforward notions such as mission, staff compensation, governance and corporate social responsibility. And it surprises and challenges even as it seeks to explain charity-specific issues such as charitableness, bridging the rich/poor divide, informed giving and social entrepreneurship.

And as he deconstructs existing paradigms, Willie Cheng creates new ones. 

Through an easy writing style, hearty anecdotes and thought-provoking perspectives, Cheng engages the readers with a strategic review of not just the status quo but also the enormous potential in the nonprofit world. The theme of the book is change. In as much as charities are about changing society for the better, this book seeks to set the stage for interesting introspection. 

Whether you are a volunteer, business executive, nonprofit worker, governor or regulator, it's time to start asking the questions that would help the charity sector itself change for the better. In Cheng's words, charity is no longer simply about “Just Doing Good” but “Doing Good Well.”

The World that Changes the World


The social ecosystem. A pulsating, thriving community of very diverse, at times divisive players, all driven by a common mission: to change the world for the better.  It is a potent force on the planet. And it is growing.  

The World that Changes the World sets out, for the first time, a holistic, complete, and detailed view of the fascinating social ecosystem: what it is, what it could be, and where it could be going. 

David Chan

Chapter Contribution
Willie Cheng & Sharifah Mohamed

50 Years of Social Issues in Singapore

The social context of Singapore is changing rapidly, and understanding how people think, feel and behave in various situations has become a key driver of effectiveness in addressing social issues. 50 Years of Social Issues in Singapore provides a comprehensive review and examination of various social issues at multiple levels of analysis including the individual, group and society.

Willie Cheng and Sharifah Mohamed wrote a chapter, “50 years of doing good in Singapore” to review the history and identify emerging trends of the social sector such as demand for greater accountability, business-social convergence, dominant government, rise of advocacy, and faith-based groups.